Who would be the audience for my media product?
My target audience belong to a tribe blend of Hipsters and Indie. The average age of my audience is around 19 and they are grouped mostly in middle class and lower middle class socio-economic groups. This is because their readers are educated and have a strong desire to spend a lot of money (disposable income) on materialistic goods, such as the latest gadgets, nice cars, in trend clothes and costly foods and drinks, Figi Water, Pizza Express etc. My audience isn't gender specific however my reader count may lean towards one particular gender; in my audience research 69% of NME's readers are males, leaving only 31% of women, this is the same with Kerrang with only 40% women and 60% male.
I created this mood board on Photoshop CS4.
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