Evaluation Question 2

How does my media product represent particular social groups?

From my secondary audience research I was aiming to represent Hipster and Indie and used the uktribes.com website to get inspriation. People that belong to these tribes are educated and usually have plently of money to spend on materialistic goods they desire such as smart phones, the lastest gadgets and designer clothes to make sure they are a cut above the rest. Being superior is important to them. They are also very interested in fashion and wear on-trend clothes.

This manifested itself in my production as;

My model is wearing very on trend clothes and accessories, and keeping up with the latest season is a big part of my chosen social groups life. Image is very important to them and they enjoy materialistic products. My model is wearing clothes similar to the models in my opening video.
She has long hair which is slightly backcombed to give volume, this style is common on most indie hipster models/artists. Her pose is iconic, she is a leader for this social group - the models in my video were all showcasing innovative poses which arouse interest. My image is in high-key lighting, taken in a studio and this is seen in most magazines of this genre.

The four models on my Contents Page are all dressed in on-trend clothing and statement acessories (sunglasses), these clothes are commonly seen on 'indie, hipster kids'. They fit the genre stereotype whilst also challenging it in ways to realistically represent musical artists, for example my model featured in the 3rd photo down, is just wearing a simple plain t-shirt however this works for him as an artist. The images are taken in a variety of locations, these are all rural and unique, typical of the genre.

My model featured on my Double Page Spread is wearing very on trend clothes and the tights are very unique and make a bold statement. She has got heavy eye make-up on, which is common in models/artists of this genre. Her pose oozes confidence and reinforces that she is very sure of herself as an artist, we can see this with many musical artists in magazines of this genre.

Also the quotes featured on the article represent my social group as they are the sort of people that would be interested in this information and these would draw them into reading the rest of the article.